When talking with customers and colleagues, I'm often confronted with the question "What is semantic technology?". As a standard reaction I start explaining that semantic technology can enable businesses to consistently store and reuse its information, improving the quality of the information and increasing the speed of which the information can be found/obtained. By now the listener understands, but why didn't he beforehand?
When we're talking about "semantic technology" we're talking about something, uh, technological. We should be talking about something that has meaning to the people that are going to use and/or adopt it. So, while the technology might be called "semantic", we should use the term "Information Recycling".
Information recycling captures the essence of what semantic technology does and instantly explains it to non-technical listeners. Of course, there are still questions about what to recycle and how we are going to do that. What it does is keeping us talking about solving a business problem without using technological slang.
And I bet we can easily link it to saving the environment too. :-)
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I don't agree with the "information recycling". Semantic technology to me is more about meta-data: information about information itself and the ability to process it.
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