While I was working on a presentation on Semantic Wikis I tried to find an image which captures the benifit of the integration of information in supply chains. After searching for a while, I found the image with "the tree and the swing". It effectively captures how (perception of) information can change during interdisciplinary processes. I decided to change the original to show how things should and can be when integrating information through the chain:
... and I'm not quite sure about the billing part yet. :)
